There is growing recognition of the importance of pollinators in the successful production of many types of crops. At the same time, limited plant biodiversity combined with some unintended insecticide impacts has reduced pollinator populations. Most pollinators are insects, but certain bird species also play a role in pollinating particular plants. Successfully increasing pollinator populations depends on providing not only food sources but also habitat. The best path to pollinator success is to have at least some areas of the farm where diverse native plant communities are planted to meet the habitat and food requirements of pollinators. Ideally, these pollinator plantings are strategically dispersed throughout the farm, particularly near fields where the pollinators can provide particular benefit.